RPCK advises Precision Capital on strategic investment in Skinny Pop Popcorn

December 20, 2013

RPCK advised Precision Capital LLC and its founder Jason Cohen in acquiring a significant minority stake in SkinnyPop Popcorn LLC. Founded in 2010, SkinnyPop is a leading, innovation-focused marketer of ready-to-eat popcorn products.

The brand was built with the goal of providing customers with a tastier and better-for-you alternative to traditional movie theater-style microwave and bagged popcorn products.

The founders focused on creating a great tasting and simple product, including limiting ingredients while mandating that their core offerings be non-GMO, peanut free, tree nut free, dairy free and gluten free. The company’s products are distributed through club, grocery, drug, mass and convenience store channels and also are available in several international markets. SkinnyPop is headquartered in Skokie, Illinois.

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