Clearlake Capital announced that it has acquired premium snack food company That’s How We Roll, LLC (“THWR”).  THWR offers consumers better-for-you, premium snack options that are certified non-GMO and MSG-free under two premier brands: Mrs. Thinsters and Dippin Chips.  THWR will join Clearlake’s recently announced Better For You Holdings platform.

RPCK advised THWR and its founder Aldo Zuppichini on the transaction.

“Clearlake’s partnership will allow us to extend our resources for product innovation, accelerate nationwide distribution, and provide consumers with more premium healthy snack options without sacrificing taste,” said Zuppichini. “We are very excited about the future, and our team looks forward to continued growth.”

For press coverage see:

http://www.businesswire.com/news/home/20160321005341/en/Clearlake-Capital-Acquires-That%E2%80%99s-Roll-LLC-Maker

http://www.foodbusinessnews.net/articles/news_home/Business_News/2016/03/Private_equity_firm_buys_bette.aspx?ID=%7B59487D3A-F9E6-46CD-BC51-10635083A5DC%7D&cck=1

For more information on RPCK’s Private Equity Practice see:

RPCK | Private Equity