Twiga Foods was established in 2014, and is enhancing Kenya’s agricultural market by helping address key economic issues including soaring food prices, safety, and sustainable markets.
Grace Horwitz, at Blue Haven Initiative writes that “…nobody has tried to restructure the distribution of fast-moving consumer goods in the same audacious way that the Twiga team has, and that excites us as investors. Twiga has taken an opaque and fragmented market and, through a combination of technological and operational innovations, aggregated supply and demand to create a more efficient, cost-effective and transparent alternative. The problem is acute, the market potential is enormous, and the social and economic value delivered to farmers, vendors and consumers is tangible”. Read a detailed analysis by Horwitz on the disruption Twiga Foods is causing in the supply chain markets in Africa here.
The RPCK team was led by partner Chintan Panchal, working with associate, Adhiti Gupta.
More coverage on the transaction can be found here.